Are you ready for disruptive technology?

Harvard Business School professor Clayton M. Christensen coined the term disruptive technology. In his 1997 best-selling book, “The Innovator’s Dilemma”.

Here are a few examples of disruptive technologies:

  • The personal computer (PC) displaced the typewriter and forever changed the way we work and communicate.
  • The Windows operating system’s combination of affordability and a user-friendly interface was instrumental in the rapid development of the personal computing industry in the 1990s. Personal computing disrupted the television industry, as well as a great number of other activities.
  • Email transformed the way we communicating, largely displacing letter-writing and disrupting the postal and greeting card industries.
  • Cell phones made it possible for people to call us anywhere and disrupted the telecom industry.
  • The laptop computer and mobile computing made a mobile workforce possible and made it possible for people to connect to corporate networks and collaborate from anywhere. In many organizations, laptops replaced desktops.
  • Smartphones largely replaced cell phones and PDAs and, because of the available apps, also disrupted: pocket cameras, MP3 players, calculators and GPS devices, among many other possibilities. For some mobile users, smartphones often replace laptops. Others prefer a tablet.
  • Cloud computing has been a hugely disruptive technology in the business world, displacing many resources that would conventionally have been located in-house or provided as a traditionally hosted service.
  • Social networking has had a major impact on the way we communicate and — especially for personal use — has disrupted telephone, email, instant messaging and event planning.

So as you can see, we have all survived several phases of disruptive technology up to now. We are living in a revolutionary phase of technical development. Keeping up with ‘what’s new’ is the challenge.

So when one of our professional Telemarketing Representatives calls to talk to you about the latest innovation being adopted by others in your industry, it won’t cost you anything to give them a few minutes of your time to listen. this will help you to consider whether your business would benefit from access to technology that could help you to leave your competitors behind.

office-583839_640-300x199 Are You Ready For Disruptive Technology?


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